CONFIANZA ONLINE’s Trustmark is the logo of this Self-Regulatory system. It will appear on the web pages of the adhered companies as a sign of their joining and their commitment of responsibility. The exhibition of the Trustmark is useful for all the entities adhered to the “CONFIANZA ONLINE’s Ethical Code”. It is also useful for the Internet and new media users. As a result of using the Trustmark, those entities who have voluntarily committed to comply with CONFIANZA ONLINE’s Code can be easily recognised by consumers. This way, consumers will be aware that these companies hold a high level of commitment and responsibility, and therefore deserve more reliability than the firms which have not assumed a clear ethical commitment in front at the consumer.

By clicking on the Trustmark, users have access to a specific file of the adhered entity in which they can find all the legal information as well as the contact information of the adhered entity. The file will include the commitments agreed to the joining to CONFIANZA ONLINE. It is also possible to place an online complaint against the entity through the web.

In CONFIANZA ONLINE’s website (www.confianzaonline.es) consumers can find all the information of this Self–Regulatory System, most importantly the rules of “CONFIANZA ONLINE’s Ethical Code”, a list with the adhered entities and their web addresses, and the complaint procedure.

For adhered companies it is also possible to include CONFIANZA ONLINE’s Trustmark on other communication resources, such as posters or brochures.