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1. What is Confianza Online?

We are a non-profit association created in 2003 by Autocontrol (the Association for the Self-Regulation of Commercial Communication) and adigital (the Spanish Association of Digital Economy) with the aim of boosting the trust of Internet users as they shop and browse.

2. What is the Confianza Online Trust Mark?

It is Confianza Online’s logo, and it guarantees that the company which displays it has made a serious commitment to good practices on the Internet.

3. What are the advantages of obtaining the Confianza Online Trust Mark?

Learn about the advantages of joining Confianza Online in this section.

4. What happens if I don’t pass the evaluation?

We will provide you with information about what you need to change in order to do so.

5. Who can apply for the Confianza Online Trust Mark?

All those physical and public or private entities which possess an institutional, corporate or commercial website. To receive it, you must be an adhered member of Confianza Online and comply with our Ethical Code. To adhere, you must have a registered name. If you wish to adhere several websites belonging to a business group, you must register each individual portal independently.

6. How does one apply for the Confianza Online Trust Mark?

Applying for the Confianza Online Trust Mark is very simple. You can learn about the process here.

7. What is the Public Badge of Online Trust?

It is one of our most important recognitions. It can be used by those promoters of codes of conduct who have been granted the right to use them and by those who provide services linked to these codes. The logo was sanctioned by Royal Decree 1163/2005 of 30th September and modified by the third final ruling of Royal Decree 231/2008 of 15th February.

The Public Badge is intended to serve as a guide to help consumers and users recognize seals and codes that offer guarantees and provide a high level of protection of their rights. More information here.

8. Can an entity that has the Confianza Online Trust Mark also use the Public Badge?

Of course. The image of Confianza Online´s own Seal combines the Confianza logo itself and the other the Public Badge

9. How long does it take to acquire Confianza Online’s Trust Mark?

The acquisition of Confianza Online´s Trust Mark is tied directly to the evaluation of the website requesting it. After this evaluation, a report is sent either with the positive results and the Seal or with the changes to be made so that the web may be in compliance with the rules of our Ethical Code. In 2014, the average time frame for delivery of the Seal was 12 calendar days.

10. What are the requirements for obtaining the Confianza Online Trust Mark?

The requirements are established in Confianza Online’s Ethical Code. You can download it here.

11. Will the Confianza Online Trust Mark increase the number of visits on my website?

Your browser positioning will improve thanks to the double redirection between Confianza Online’s website and those adhered sites. Our page rank is 7.

12. Is it possible to display Confianza Online´s Trust Mark along with badges and seals of guarantee from other organizations?

Yes. There are no restrictions with respect to other seals like recommendations by users, Symantec SSL, ISO, etc.

13. What does joining Confianza Online mean?

Adhered members voluntarily commit to respecting Confianza Online’s Ethical Code in all their Internet activities and to yield to any complaints made against them for infractions of the rules of the Ethical Code, through the extrajudicial dispute resolution system established for them. They have the right to display the Confianza Online Trust Mark on those websites which they own and included in their application.

14. Does joinging Confianza Online mean belonging to its partners?

No. By no means does it mean belonging to either of the two private associations that act as promoters, adigital and Autocontrol.

15. Does joining Confianza Online mean being part of the Consumer Arbitration System?

No. An entity will only yield to the National Consumer Arbitration Council or the Arbitration Council of the Community of Madrid in the case of complaints that refer to Confianza Online’s Ethical Code, which have not be resolved by adigital’s Mediation Committee.


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