If we can process your claim, it will be transferred to Autocontrol’s Secretariat. The company against which the complaint is being filed can then accept the content of the complaint or propose a solution in order to reach an agreement. In both of these cases, the claim will be resolved. Otherwise, Autocontrol’s Complaints Committee will issue a resolution that may or may not define an infraction in the advertising act. If the ad is declared inaccurate, the advertiser may be required to either terminate or correct the ad. In any case, neither the possibility of a refund nor compensation for damages or losses is to be anticipated.
Posted in: Practical Guide for Consumers 13. What does the procedure for digital advertising consist of?